Toothpaste brands, e-comm sites spent most on TV ads: TAM

Bollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni and Virat Kohli together accounted for 66% of the overall TV ads using celebrities, the report added.

from Markets-Economic Times https://ift.tt/3aR77qH