Godrej Consumer on market expansion drive

“Today, the consumer is experimenting with buying across channels and we want to be sure we have an omni-channel strategy. We are reinventing the way we operate in our existing channels in both urban and rural. While we are expanding coverage and going deeper in penetration in rural, we want to improve the quality of expansion in outlets in urban,” said Kataria.

from Markets-Economic Times https://ift.tt/31Nqifm